Research Blog

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I am doing a YETI cooler commercial. In these commercials, the viewers usually see people out in the outdoors exploring different terrains.

-They wear many different outfits depending on what kind of environment it is. Whether it be out on the boat or in the mountains.

-Props usually include YETI products, Extreme action sport gear, and boats.

-They usually are filmed in very cool places and make great adventure videos.

-The tone of the commercials is very adventurous and makes you feel very intrigued.

 

1.   The products are shown throughout the ads being used in different situations. Instead of going into detail about the product they show the many uses of it and always end up showing how it can bring people together.

2.   They include Ethos, by showing how trustworthy they are by being able to withstand different elements and still stay strong and keep things cold.

3.   The YETIs are usually kept visible throughout the scene cuts and flash the logo.

 






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